facebook App Online PR Campaign

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52 Poems Widget/facebook App Online PR Campaign

Date: April 2009
Client: Faber & Faber

Campaign aims were to promote a poetry widget and facebook application across broadsheet, student and literature focused sites.

Activity included features, review and competitions across The Guardian, Times Higher Education, Open University, Brand Republic, the Bookseller, Studento, Writers News, Book Munch & Juxtabook.

A spokesman at Faber said ‘Driving traffic to the application was a crucial consideration, and Galactus’s expertise in this area has been a real advantage. They instantly grasped the character of our poetry list and the target audience for this campaign, which resulted in a wide range of relevant and exciting promotional placements’.

View applications: www.52poems.co.uk